The new logo of ‘PePeKo’!
The new Pepeko logo is designed in such a way as to reflect in detail the identity and the work we do as an association.
The logo contains three main elements: the apple, the pepper, and the joining of the tail of the apple and the pepper.
The apple is interpreted as a symbol of life and a product pure from nature. Pepper represents one of the main products used by Pepeko, while the combination of apple tail and pepper represents the unifying element between the products.
A distinguishing characteristic of Pepeko’s logo is ‘negative space’. This design technique combines shape, position, and color creatively to create a powerful and attractive image. The re-branding of the Pepeko Association is not accidental – it reflects the goals and values we represent as an association.